Noted poet and lyricist Yusufali Kecheri has been selected for this year’s Vallathol Award (Puraskaram). The award includes a memento and a cash award of Rs 1,11,111.Yusuf Ali Kecheri is a poet, film lyricist, film producer and director from Kerala. He is more widely known for Malayalam film songs he has written. He is also acclaimed as a poet for an anthology called ‘Ahaindavam’. He produced his first film called "Sindooracheppu", directed by Madhu. He wrote the screenplay and lyrics for all the songs in this film. He directed his first film - Maram (Tree), a film written by M.T. Vasudevan Nair.
He wrote the lyrics for the hit songs in the film Dhwani, composed with music director Naushad Ali. He was awarded a National Award for a Sanskrit song written for the Malayalam film Mazha (Rain).